For over 30 years, we've been working with data. Sales data. Consumer panel data. Customer purchase data. Loyalty card data. Prescription data. Attitudinal data. Set-top box viewing data. Web, mobile - you name the data; big data or small and we've probably worked with it. Data provides insights and insights inform decisions.
We assemble the data by using data you have, collecting data you need, and integrating all of the disparate sets.
Like working with pieces of a puzzle dumped out of a box, we sort the data into relevant groupings to add structure and clarity and make sense out of all of the noise.
Once sorted we arrange the data to prepare it for analysis. We cleanse, normalize, and weight the elements as necessary for aggregation, modeling, segmentation, and target identification.
We deliver the key findings and results through scorecards, KPI's, lists of customers, visual presentations through our tools or those you have available from leading BI tools such as Tableau, Qlikview, and others.
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